Third-Party Cookies are Here to Stay (and Play) Inside Google’s Privacy Sandbox

Google’s plans to follow suit with other big browsers like Safari and Firefox and remove third-party cookies (TPCs) from Chrome has come to a crashing stop. The decision to move forward with keeping TPCs on their web browser is the culmination of many years of back-and-forth discussion on Google’s end (since the year 2020), however, they have ultimately decided to simply enhance their privacy settings without losing an advertising penny from their large pockets. Their solution – the Privacy Sandbox.