Many companies have some form of privacy program in place, whether it’s a very small program for an SME, to large complex governance plans for larger companies. Despite these maturities, there are some common blindspots you need to be aware of in the privacy space. This article breaks down three of the top unexpected sources of data we found while working with our clients.

A big risk facing many companies today is what is known as “purpose creep” or “secondary purpose.” This is when personal information is collected for one purpose but is also used for a different purpose. If the individual who provides their information is not aware of the secondary purpose or does not provide consent to use the information for that other purpose, it may result in misuse of personal information, which is a breach.

Google is set to follow Apple in restricting cross-app tracking on its Android devices. Google’s Privacy Sandbox will lead to better ad privacy for users but will have a direct ad revenue impact on businesses. Having a trusted brand with a robust privacy program and a stellar value proposition can help businesses in this evolving landscape.

Apple’s decision to scan iPhones for child sexual abuse material (CSAM) may not have a positive impact as one would think.

Apple’s new privacy regime has marketers rethinking how to track users with transparency.

Embedding privacy into educational online tools

When conducting Privacy Impact Assessments (PIA), companies need to take a contextual approach, rather than have their service, product or process simply fit within the letter of the law.

How employers can protect employee privacy when returning to work during COVID-19

Artificial Intelligence and Motor Vehicle Insurance Claims