Trends Sharon Bauer Trends Sharon Bauer

Another Big Tech’s Move to Ditch Ad Tracking

Google is set to follow Apple in restricting cross-app tracking on its Android devices. Google’s Privacy Sandbox will lead to better ad privacy for users but will have a direct ad revenue impact on businesses. Having a trusted brand with a robust privacy program and a stellar value proposition can help businesses in this evolving landscape.

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Best Practice, Data Ross Saunders Best Practice, Data Ross Saunders

Classifying Data - The Basics

Classification of data within your possession is not necessarily something that a lot of companies (particularly smaller ones) think of, but the practice is becoming a regular requirement of security attestations and Data Processing Agreements (DPAs). Within the privacy and information security spaces, different types of information are treated differently, be it relating to how it is stored, or even where it is transferred (for example, there may be restrictions on transferring medical details outside of your country of residence).

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GDPR Sharon Bauer GDPR Sharon Bauer

Governing the Data Economy

The EU’s Data Governance Act promotes decentralized intercompany channels, opportunities, and data governance to enhance the EU’s data economy.

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Best Practice Sharon Bauer Best Practice Sharon Bauer

50 Shades of Privacy

When conducting Privacy Impact Assessments (PIA), companies need to take a contextual approach, rather than have their service, product or process simply fit within the letter of the law.

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